As this work requires vulnerability and commitment, I share my journey to offer a space where you can feel seen, safe, and inspired to begin your journey forward.
Ashley noor, certified jungian coach + Shadow work guide
As this work requires vulnerability and commitment, I share my story to offer a space where you can feel seen, safe, and inspired to begin your journey forward.
beyond the story: my jounrey From Survival strategies → conscious inner authority
The Foundation
of the Imprint
I grew up in a home marked by chaos, financial instability, and emotional unpredictability. My mother lived with borderline personality disorder (BPD), along with addiction, OCD, an eating disorder, and extreme mood swings. My father’s strict religious beliefs clashed with her, adding another layer of volatility.
From a very young age, I became the emotional caretaker and "Hero" of the home - the little adult who tried to anticipate every move to prevent the explosions, soothe the conflicts, manage my mother’s crises, and try to keep the peace between my parents.
As an adaptive way of coping, my mind created intelligent strategies (as we all do) in an attempt to minimize the chaos and protect the peace by over-functioning, staying agreeable, anticipating everyone else’s needs, and completely disconnecting from my own.
Love, to me, became tied to self-abandonment, hyper-vigilance, and a high tolerance for dysfunction.
"The world will ask you who you are, and if you don't know, the world will tell you." - c.g. Jung
The Persona
The Illusion of Success
On the outside, those same strategies read as success. I became the high-achieving, hyper-independent woman who “made it out,” leading global hospitality brands and earning admiration from everyone around me.
But behind that polished exterior, I was depleted, anxious, still managing the emotional field of my family, and unknowingly recreating the same relational and family patterns in my work, love life, and home...the very dynamics I had been trying to outrun since childhood.
My turning point came when I realized that no amount of fixing, pleasing, or achieving would change my life until I was able to dismantle the beliefs, roles, and survival patterns formed in that early environment.
Jungian Depth Psychology and Shadow Work, in addition to working with psychedelic therapy and plant medicine, gave me a language and a path to do that - especially as I moved through profound grief and loss in my family.
For a more detailed story and to learn more about my journey, head over to my Substack.
Be sure to click subscribe if you wish to stay connected.
"it's always darkest before the dawn" ~ Florence + the machine
In Loving Memory of MARWA
Marwa symbolically represents the "Mountain," and it is named in honor of my younger sister, Erica Marwa Marie, who tragically passed away at 34.
Her life was marked by unimaginable hardships, yet even as she carried a heaviness within, she radiated a light that uplifted others.
I didn’t know it then, but I now understand that my sister and I were reflections of each other’s Shadow.
We adapted to our childhood in opposite ways - unconsciously creating personas that helped us survive. We mirrored back the disowned shadow parts of ourselves in one another and deeply triggered each other in that reflection.
I shaped myself into someone who was composed, controlled, people-pleasing, secretly rebellious, and overly responsible.
She became chaotic, carefree, outwardly rebellious, and unafraid to speak her mind.
I tried to hold it all together; she let it all spill out.
Her expression to the world was colored in the very qualities I worked so hard to contain, just as mine embodied the ones she could not hold.
Together, we danced in the duality that lives within us all - the inner conflict - the unseen war of opposites - between what we allow ourselves to express to the world in order to be accepted, and what we bury deep inside.
In losing her, I came face-to-face with the very parts of myself I spent a lifetime trying to escape.
And in the depths of my grief, I found the courage to slowly, intentionally, bring those parts into the light—a journey towards individuation.
A rebirth of her spirit, woven into my own shadow integration.
The freedom we seek - the full expression of our light - lies hidden within the layers of our story and in the parts of ourselves we unknowingly repress.
It is my deepest hope that through this work, I can honor my sister and the life that we endured - not only by carrying her light forward, but by helping others uncover their own.
Ashley Noor
MY JOURNEY HERE
From my early days as an executive in hospitality marketing and events to empowering people in business and life today, each moment represents the passion and dedication I bring to helping others succeed.
BS in Marketing; put myself through school, first graduate in internal family.
Chased luxury & built a successful career as a marketing executive in NYC.
Was an accomplished mentor and leader, and burnt out and disconnected.
Listened to the internal voice and went on a mission to find my purpose.
The path led me to the study of Jungian Psychology.
Marwa - a rebirth from the depths of grief - created as a space to support and empower women through the many layers of their life journey, beyond their origin story and conditioning.
